Great marketing means nothing if you can't sell the offer.

This episode bridges the gap between lead generation and conversions by breaking down how to structure, frame, and sell cash-based packages that people actually buy. If your packages feel hard to sell—or your calendar looks full but revenue's stuck—this is for you.

📌 Key Takeaways:

🔹 Marketing ≠ Sales Ads get attention. Sales close deals. Learn how to create irresistible offers that move people from interested to committed.

🔹 Why Discovery Calls Matter A 15-minute call with the owner (not just an admin) can boost conversion rates by 20–30%. These calls pre-frame your packages, warm up cold leads, and simplify the eval conversation.

🔹 Educate Before They Arrive Use a CRM to automate emails that explain your model, answer objections, and showcase what makes you different—before they walk through the door.

🔹 Sell Plans of Care, Not Sessions Don't just sell 10, 15, or 24 sessions. Sell a structured 12-week plan based on what the eval revealed. You'll build trust, boost LTV, and keep patients on track.

🔹 Use Payment Plans + Predictable Billing Break large packages into three payments. Charge on the 1st of each month to build consistent revenue you can plan around—no more feast-or-famine months.

⚙️ Execution Tips:

• Add a discovery call booking flow to your site.

• Build a short nurture email sequence.

• Use 12-week plan of care framing in evals.

• Offer payment plans (ex: 3 monthly installments).

• Track revenue predictability via 1st-of-month charges.

💬 Why This Matters:

The best marketers in this space are also the best closers. Getting good at sales doesn't mean being pushy—it means building trust, framing value, and delivering an offer they can't ignore.

🎯 Ready to turn leads into paying patients?

Nail your discovery calls. Frame your packages right. Sell care, not sessions.

🔗 Want the full package sales training? Download it free at thepatchsystem.com

👉 Like this episode? Follow @_jeremydupont on Instagram for weekly clinic growth strategies. 🚀