Got a real talk episode for you today. We all think we're pretty awesome clinicians, right? But what if I told you, you're probably not as awesome as you think you are when it comes to the stuff that really builds a bulletproof practice? Too many of us are chasing new patients, new patients, new patients. That's only 10% of the game. The other 90%? It's your service, your product, the experience you give people. We're talking about being the Chipotle of PT, focusing on delivering something so damn good, people can't help but talk about it, instead of just throwing money at ads. This one's about the little things that make a massive difference.

🔑 Key Takeaways:

• New Patients Aren't Everything: Chasing new leads is only a fraction of success. The real gold is in your backend service and the experience you deliver.
• Be Chipotle, Not a Marketing Machine: Focus on a world-class product and service that gets people talking, rather than just outspending competitors on ads.
• Little Things, Big Impact: Using names, timely follow-ups, doing what you say you'll do, and always being on time, these details build trust and loyalty. They're often free!
• Consistency is Your Superpower: Deliver an A+ experience for every patient, every time. Treat everyone like they're your most important client.
• Word-of-Mouth Wins: A killer experience turns patients into your best marketers. If referrals dip, look at your service.

🧠 Pro Tip: Always do what you say you're going to do. If you tell a patient you'll send their homework email by end of day, get it done. Don't let it slide. That follow-through, or lack thereof, speaks volumes about your professionalism and respect for their time.

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