Jewelry designers are a kooky lot. We know how to embrace the weird that makes us unique in a world that would often rather stifle it.

My friend Re Perez is someone who knows a thing or two about embracing his weird.

Re is is the CEO and founder of Branding for the People, and is about to publish his first book, Your Brand Should Be Gay (Even If You’re Not).

With expertise like that, I knew I had to have him on the podcast to talk about how jewelry designers and makers can create a magnetizing brand around their work.

And boy did he deliver!