🎙️ Episode – How to Set Up Google Ads for Your Clinic

« Book a Free Google Ads Audit Here »

Even in the age of AI chatbots and the latest shiny marketing tools, Google Ads still reign supreme for getting new patients into your clinic. Why? Because when people are ready to book a physical therapist, they don't ask ChatGPT—they still Google it.

In this episode, Jeremy Dupont shares exactly how Google Ads became the engine that scaled his clinic to 7 PTs and eventually allowed him to sell the business. He then walks you step-by-step through setting up your own Google Ads account the right way—without wasting money or letting Google's AI spend it on the wrong clicks.

📌 Episode Topics:

1. Why Google Ads Still Win
   • 80% of Google's revenue comes from Ads (they'll keep pushing it)
   • Search-based ads = the best ROI for local clinics
   • How Jeremy used Google Ads to fill 75% of evaluations at his clinic
2. Setting Up Your Account
   • Go to ads.google.com and create a new account
   • Always send ads to your website (not just your Google Business Profile)
   • Avoid "auto-setup" by Google's AI—control your budget manually
3. Choosing Campaign Objectives
   • Set objective to Leads (not just traffic)
   • Track conversions: form fills, calls, booked appointments
   • Why micro-conversions (button clicks, page views) matter
4. Targeting & Search Themes
   • Dial in keywords: "Physical Therapy Clinic," "Sports Physical Therapy," etc.
   • Refine by location (include your city, exclude irrelevant areas)
   • Request healthcare ad exemptions to run terms like "Physical Therapy"
5. Building Your Ad
   • Write 15 short headlines + 5 long headlines
   • Add 5 strong descriptions with clear calls to action
   • Upload 20+ real images (not AI stock)
   • Use sitelinks & snippets to take up more ad space
6. Budget & Bid Strategy
   • Start with a small budget ($500–$750/month)
   • Focus on conversions, not just clicks
   • Expect a $3,000 "learning period" for Google to optimize
   • Scale once you know your cost per lead (CPA)

⚡ Quick Wins You Can Use Today:

• ✅ Open your Google Ads account at ads.google.com
• 🎯 Set campaign objective to Leads
• 🖊 Write all 15 headlines + 5 descriptions to give Google room to test
• 📷 Upload real clinic photos, not AI stock images
• 📌 Start small with budget, then scale once you know your CPA

📣 Why This Matters Now

Google Ads aren't going anywhere—they're the most reliable way to generate predictable patient flow for your clinic. By learning how to set them up correctly, you avoid wasting money and build an engine that can scale your business, automate your clinic, and even make it sellable one day.

📥 Get a Free Ads Audit: https://thepatchsystem.com

📱 Follow for More: Follow @_jeremydupont on Instagram for clinic marketing strategies that actually work in 2025.

If your clinic needs a steady stream of new patients, this episode gives you the exact blueprint to launch Google Ads the right way.