Threads is all the buzz lately! 100 million new users join in just the first week, which is crazy!

 

You have to ask yourself (because who really needs yet another social media platform):

 

• Is it worth your time? 

• Is it just another time suck? 

• How can you leverage it for your business? 

 

The jury is still out, but for now, I’d say give it a try and just have fun experimenting. 

 

Will Threads replace Twitter? 

 

Or will it go the way of Clubhouse? Remember during the pandemic lockdown, when Clubhouse was everyone’s favorite shiny new toy? We were all isolated and stuck at home, so what else was there to do? But nowadays, is anyone even still using it? Not me.

 

I’m still experimenting and playing around with Threads to decide for myself how it might fit into an overall marketing strategy. What I’ve sensed so far is that it's not political or journalistic (like Twitter). It's actually more like the early days of Facebook when you’d post a random status. 

 

Why Join Threads Now?

 

If you're thinking about joining the Threads app and want to grow a big following, it’s best to jump on now before it gets overcrowded. I've been posting on both of my accounts daily (tracymatthewsny and flourish_thrive), just one or two things here and there, trying to get a feel for the app and how I might leverage it going forward.

 

Listen to Episode 419 and decide for yourself!

 

For now, the jury is still out as to whether Threads is a game-changer when it comes to promoting your jewelry business and connecting with your audience. 

 

Meanwhile, I hope you enjoy this lighthearted episode and then just experiment, play and have fun!

 

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xo, Tracy Matthews

 

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