So of the most low-hanging fruit that you can take advantage of in your business is e-mail marketing. We can get distracted by other methods of marketing within our businesses but e-mail marketing still holds up today. Today, I get into why this is and how to go about better utilizing this method.

• Tracking people who have interacted with your business
• Sending your e-mail list relevant information, consistently
• Proving to people that you follow through on things

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