Discover why your network truly is your net worth as I chat with super-connector Selena Soo about her new book "Rich Relationships" and how to build authentic connections that can transform your business. In this episode, you'll learn the six circles of connection framework, why reciprocity is overrated, and how to become someone others naturally want to help. If you're trying to grow your jewelry business through genuine relationships rather than just paid ads, this conversation is a game-changer!

In this episode, you'll learn:

• [06:01] Why the fastest way to create a million dollar business isn't ads - it's people who want to see you win
• [12:01] The five types of relationships every successful entrepreneur needs in their network
• [16:30] The six circles of connection framework that will transform how you view relationships
• [26:10] How to avoid being a "transactional giver" and create authentic win-win connections
• [39:49] The "generosity fund" strategy and why breathtaking generosity beats follow-up emails every time

Here are the resources mentioned in the show:

• Get Selena's book: Rich Relationships (available May 13)
• Follow Selena on Instagram
• Free Tariffs Guide for Jewelry Brands
• DesireAI Waitlist

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xo, Tracy Matthews

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