In this podcast episode, the importance of tracking three critical areas for optimizing the customer experience and generating revenue is discussed. These three areas include the drop-off point from leads to call booked, call booked to the initial evaluation and initial evaluation package percentage. By tracking these areas, businesses can gain valuable insights into their customer experience and predict revenue while making better staffing, marketing, and advertising decisions.

• Tracking KPI's the right way
• Practical examples
• Gaining a competitive advantage

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