In a recent podcast episode, Doc Danny explores the importance of service-based businesses, particularly in the physical therapy and healthcare sectors, aligning their prices with local market costs to ensure competitive staff salaries and business sustainability. Drawing from his experiences and insights shared at a virtual event with Mastermind members, Doc Danny emphasizes the necessity for business owners to overcome their pricing discomfort and base decisions on financial realities rather than personal preferences. The episode underscores that setting prices to reflect market conditions is vital for growth and employee compensation, highlighting the need to address psychological barriers to enable businesses to thrive and provide staff with career opportunities and security.

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