In this episode, Dr. Danny discusses the importance of the "second sale" in physical therapy, which involves providing ongoing value and secondary services to build long-term patient relationships and a sustainable business model. He reflects on his past focus on quick patient discharges, which resulted in a constant need for new leads, and contrasts it with successful clinics that prioritize continuous patient engagement. Dr. Danny shares data from his mastermind program indicating that 50% of patients should transition to a "second package" or service, reducing the need for new leads. This strategy helps patients achieve broader health goals and fosters a stable, scalable practice with loyal clients.

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