In this episode, the speaker explores the critical distinction between growth and profit phases in running a physical therapy or cash-based healthcare practice, highlighting the importance of identifying your business's current phase to set realistic expectations and make informed decisions. The discussion covers challenges associated with growth, such as higher turnover and lower profit margins, and stresses the necessity of strategic decision-making. Emphasizing the significance of aligning business actions with end goals—whether rapid expansion or maintaining a stable practice—the episode underscores the importance of effective communication and alignment with key stakeholders for a smoother entrepreneurial journey. Ultimately, understanding and balancing the growth versus profit dynamic can lead to more fulfilling and successful business outcomes.

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