The P.T. Entrepreneur Podcast

Ep741 | Why You Should Run Your Cash-Based Practice Like A Chicken Shop


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In this episode, Dr. Danny shares an inspiring story of a taco shop that thrived by narrowing its focus, using it as a metaphor for success in physical therapy practices. He explores the benefits of niche marketing, streamlined operations, and building a strong reputation through specialization. Learn how focusing on a specific patient group can transform your practice, making it more efficient and successful. Tune in for actionable tips on identifying your niche, simplifying services, and targeting your marketing efforts for sustained growth.

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The P.T. Entrepreneur PodcastBy Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur

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