In this episode, Dr. Danny talks with Matt Silver, owner of Alpha Project Physio, about his journey in writing "Built to Run." They discuss the three-year writing process, the benefits of publishing a book for building authority in a niche, and marketing strategies to attract patients. Matt shares how his book has expanded his practice's reach, facilitated virtual services, and serves as a valuable tool in patient care. They also explore future opportunities, like using the book as an entry point for additional services. Check out Matt's book, "Built to Run".

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