This episode, hosted by Doc Danny and Yves Gege, discusses the shift from insurance-based physical therapy practices to a hybrid model combining both insurance and cash-based services. They highlight declining insurance reimbursements and rising costs, pushing clinics to explore hybrid options for profitability. The hybrid model usually balances a 50/50 or 60/40 split, allowing clinics to benefit from insurance volume while offering more profitable cash services. Challenges include learning to market cash services and adjusting staff mindsets. Benefits include improved cash flow, scalability, and pricing control. Strategies for transition include phasing out low-paying contracts, offering cash packages, and effective sales training.

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