The P.T. Entrepreneur Podcast

Ep786 | A Branding Masterclass From A Multi-Billion Dollar Company


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In this episode of the PT Entrepreneur Podcast, Doc Danny dives into the marketing genius behind Coca-Cola. While he's not a soda drinker, his visit to the World of Coca-Cola in Atlanta revealed the power of branding, storytelling, and emotional marketing. He breaks down Coca-Cola's strategic moves—like free drink coupons, iconic bottle design, and emotional advertising—and how PTs can apply these lessons to build a recognizable and lasting brand. Tune in to learn how to craft a brand identity that resonates, builds loyalty, and stands out from the competition.

Resources Mentioned:

  • Visit PhysicalTherapyBiz.com to learn more about scaling your practice and schedule a consultation with the team.
  • Join our 5-Day Challenge at physicaltherapybiz.com/challenge

  • Apply at physicaltherapybiz.com/apply

  • Leave a 5-star review on iTunes if you enjoy the podcast!

  • Encourage a friend to do the same!

  • Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneurv

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The P.T. Entrepreneur PodcastBy Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur

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