🎙️ In This Episode:

Doc Danny—founder of Physical Therapy Biz—explains why undercharging is quietly wrecking your cash-based clinic. Whether you're at $100 or $300 per session, this episode dives into how pricing isn't just about fairness—it's about survival, growth, and scale.

Most clinicians undervalue themselves. That mindset trickles into every part of the business—your perceived value, your margins, your ability to hire, and your exit plan. This episode gives you the blueprint to fix it.

🔑 Key Takeaways:

✔️ Price = Perceived Value – Your patients judge you the same way you judge a $100 lawyer vs. a $500 one. Higher price signals higher skill. Period.

✔️ Undercharging Kills Profit – You can't build margin at $100/session. Even if you're excellent, you'll be viewed as average—and struggle to grow.

✔️ Revenue Per Hour is the Lever – You need to hit $200/hour to scale sustainably. That unlocks better salaries, facilities, benefits, and marketing.

✔️ Small Team > Big Payroll – Three high-performing PTs paid well will outperform six underpriced ones—less chaos, better culture, more profit.

✔️ No Margin = No Scale – Want to sell your clinic or step back? You need mid-level leaders. That means profit. And that means pricing up.

✔️ You Control This – Unlike insurance-based clinics, you decide what you charge. Most people undervalue themselves. Don't be one of them.

🧠 Pro Tip:

"If you're world-class, charge like it. You're not just helping people feel better—you're giving them their life back."

🔥 Want to Price with Confidence and Scale the Right Way?

✅ Join our free 5-Day Challenge → physicaltherapybiz.com ✅ Book a free advisor call—get personalized pricing help ✅ Grab our book for proven tactics from 1,000+ clinics ✅ Looking to sell your value better? Try Clare AI → MeetClaire.ai