The P.T. Entrepreneur Podcast

Ep810 | Local SEO For Physical Therapy Clinics: Get Found & Fully Booked Without Ads


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When someone searches “physical therapy near me” or “PT for runners,” does your clinic show up on Google’s first page? If not, you’re missing 80% of potential patients.

In this episode, Doc Danny breaks down 5 local SEO tactics that actually work—and best of all, they’re totally free. He also shares how to get your time back using AI so you can actually implement these growth strategies instead of being buried in admin tasks.

🔑 Key Takeaways:

✔️ Google Business Page Is a Must – Claim it, optimize it with keywords (like “sports PT” or “ACL rehab”), post weekly, and add photos of your clinic and staff.

✔️ Get Reviews—Lots of Them – Social proof drives trust and rankings. Make it easy for patients to leave reviews when they’re most excited about their progress.

✔️ Fix Your NAP – Make sure your Name, Address, and Phone number are consistent across Google, Yelp, Facebook, etc. Inconsistencies hurt rankings.

✔️ Create Location Pages – Build pages like “ACL Physical Therapy Atlanta” with keyword-rich copy, local terms, social proof, and your clinic address.

✔️ Write Local Blog Content – Great blogs like “Top 5 Running Trails in Atlanta (From a PT)” build authority, visibility, and trust over time.

🧠 Pro Tip:

“Time is your most valuable resource—stop wasting it on $5/hour tasks. Focus on high-leverage SEO work that brings in new patients.”

🔥 Want to Grow Your SEO Without Burning Out?

✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

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The P.T. Entrepreneur PodcastBy Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur

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