Compromising, negotiating and rationalizing your way out of your good intentions to improve your health goals are behaviors that can all too easily become habits. Quitting can also easily become a habit. In fact, the diet industry has been benefitting for years off of people going from diet to diet to diet; it has thrived off of its customers making a habit out of quitting.

Gyms too make money on the predication that you are going to quit on yourself. They know that after your initial burst of inspiration to sign-up for a gym membership, it is highly likely that at some point you will stop showing up for yourself (but still pay on the contract you committed to).

It is a sad reality, but much of the diet and fitness industry benefits financially from you making a habit out of quitting on your way to your health goals.

Which sucks! And, while, the diet and fitness industries need to develop better systems and processes to prevent people from quitting, the quicker solution is found in learning how to break the habit of quitting on yourself. And that is the topic of this episode of the Grace & Grit podcast.

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