Get registered for the ASTA Expo 2025 at the Raleigh Convention Center: https://geni.us/ASTA2025

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Make sure you mention: CTISUMMER to get FREE data migration!

If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out.

Click here to register: https://geni.us/PlanWithThePros

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 In this episode, David and Lucas are joined by special guest Craig O'Neill to explore various topics related to business and communication.

They discuss the challenges of reaching busy shop owners and how to structure presentations for maximum impact. The conversation also delves into the complexities of multi-generational businesses and how to deal with their dysfunctions.

Additionally, they discuss clickbait, data privacy, and using voice messages instead of text messaging.

What would be the best way to reach a shop owner who is busy during the day?
6:46

If you’re going to get up and do a class, there has to be a structure in your thought process.
18:47

Lucas never wanted to be a public speaker. It makes him anxious.
20:35

How do you know if you’re talking to the right person?
26:26

Voice messages instead of text messaging.
31:11

The importance of sharing your perspective with others.
38:33

How to deal with the dysfunction of a multi-generation business.
44:54

It’s their fault they need to change, not you.
48:06

When you’ve built someone up and they leave, it’s tough.
53:02

How do you make the inspection process more efficient?
1:01:55

What does clickbait mean?
1:09:15

Why the people on the podcast will know about the frog emoji.
1:15:32