Charlotte Jones-Anderson is the Executive Vice President & Chief Brand Officer for the Dallas Cowboys, one of the biggest, most recognizable & lucrative brands in the world. Charlotte is also the chairperson of the NFL Foundation & known as the most powerful female in the NFL. Charlotte is in charge of the Cowboys brand. That star we all know so well. In this episode, Charlotte shares the most unique answer I’ve heard about branding & what it means to be a brand. Her answer should be in every textbook.

 

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