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Are you really helping customers by keeping your prices "affordable"?

What's the real cost of cheap auto repair? Kent and Cecil Bullard of the Institute for Automotive Business Excellence offer their perspective from Vision KC 2023. 

[00:02:15] Artificial sweeteners and health.
[00:04:29] Erythritol causing heart attacks.
[00:07:38] Charge for your time.
[00:09:44] Paying Technicians Fairly.
[00:15:28] Shortage of skilled technicians.
[00:16:33] Charging for diagnostic time.
[00:19:13] Car repair horror stories.
[00:23:31] Lack of training for technicians.
[00:26:00] Wrong client incident.
[00:29:47] Fixing the industry.
[00:32:32] Education and Experience.
[00:37:21] Toxicity in the workplace.
[00:38:56] Communication problems in the industry.
[00:43:29] Negative shop talk.
[00:45:03] Fracturing the industry.
[00:49:38] Backbiting and Communication in the Industry.
[00:51:41] Technical knowledge gap.
[00:54:12] Training and mentoring technicians.
[00:57:20] Building a Skilled Workforce.
[01:00:49] Finding Solutions for Industry Issues.
[01:03:58] Low Technician Wages.
[01:07:19] Warranty times and manufacturers.
[01:10:23] Balancing tech efficiency and pricing.
[01:13:44] Specializing in car repair.
[01:16:09] Unrealistic expectations in trade schools.
[01:20:24] Revenue over hours.
[01:21:43] Meeting customer expectations.
[01:24:24] Work boundaries and accountability.
[01:27:29] Employee productivity and expectations.
[01:30:35] Working on cars.