Get registered for the ASTA Expo 2025 at the Raleigh Convention Center: https://geni.us/ASTA2025

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Make sure you mention: CTISUMMER to get FREE data migration!

If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out.

Click here to register: https://geni.us/PlanWithThePros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

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John Firm of Firm Automotive and Jeff Buckley of My Father's Shop join David and Lucas at ETI Tool Tech 2023.

Topics Discussed: 

What low-tech tech do you need to know? (0:00)

The importance of good interviews. (1:02)

When they’re trying to sell you a bad bill, they don’t even call you by your name. (5:26)

Why shop owners need to know what makes them happy. (8:47)

How do you go through all of this? (13:09)

Raising his kids to be champions -. (17:31)

The importance of being a product of your area -. (24:14)

When adversity hits you, you can’t give up. (29:09)

Mike Rowe shares a story about speaking to the Pope in New York. (35:50)

It felt like a big deal when things went wrong in his life. (42:14)

You have to have a handle on this. (47:02)

The importance of reaching a specific demographic and bringing positive messages. (52:02)

The biggest disservice you end up doing to the customer is being disingenuous. (57:59)

What’s the future of his business? What is his retirement? (1:02:04)

Jeff Buckley's vision is to share the story of the automotive shop owner. (1:06:03)