In episode 12 of the Email Sound Booth podcast, the Fresh Princess of Email Marketing Liz Wilcox shares an effective strategy to boost sales through a flash sale. Liz discusses the benefits of running a 48-hour flash sale exclusively for your email list, explaining how it serves as both a quick way to generate cash and a diagnostic tool to assess the health of your email list. She highlights the importance of making the flash sale significant, exciting, and exclusive to engage your audience. Liz also provides a real-life example of her own successful flash sale, analyzing her process and the valuable insights she gained. Whether you have a struggling email list or need a quick cash injection, this episode offers actionable advice to help you gauge and strengthen your email marketing efforts.

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