The ability to convince a person to take a chance on you is one of the most important skills to achieve success in both business and life. Yet so many high performers overlook and/or misunderstand the art of persuasion.

In this deep conversation with Suneel Gupta, we discuss how to present your ideas in a way that makes others WANT to be a part of your project. This discussion is based on Gupta's book. Backable: The Surprising Truth about What Makes People Take a Chance on You.

Specifically we cover:

- how conviction is so much more valuable than charisma

- ways you can mitigate perceived risk that others feel about your idea

- what it takes to get your solution ready for prime time

- the difference between pitching something "new" versus "inevitable"

- how you can leverage the "Ikea Effect" in your conversations

If you want personalized help to massively elevate your executive communication, our Executive Presence Mastery System, a 90-day intensive coaching program may be your ticket. Click here to set up a short meetup for us to chat about it.