Today we'll be talking to Aurora an FNP who recently started her own DPC practice where she specializes in a variety of niche services that include HRT, IV Infusion, and weight loss. Aurora comes to the show looking for help in gaining business traction, marketing budgeting, and increasing her chances for success in her first year.

We've talked about how marketing is one of the most important functions of a business, however, there are specific cases, like Aurora's, where marketing is not entirely necessary at first, her practice's been open for a short time but she has brought on patients through different means which in turn will save her a ton of money in marketing at this starting stage of the business. Word of mouth is a fantastic means of growing a business.