This conversation started with a social media post. Namely, this one: https://www.instagram.com/p/C40wy-_Oh5Z/?img_index=1

You could argue that Noah is not your average MidSouth competitor, unless it's argued that he's the exact, prototypical MidSouth competitor. On a lark, Noah hatched the idea of doing MidSouth on a $2 per day beach cruiser rental bike and then he went ahead with the idea. Follow along over the course of this unique and hilarious conversation.

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