Don't get to the end of this year wishing you had taken action to change your business and your life.
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Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025

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If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out.

Click here to register: https://geni.us/PlanWithThePros

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In this episode, David and Lucas are joined by David Jackson, the President/CEO of the Boone Area Chamber of Commerce, to share his insights on the importance of career path jobs and their value to individuals and the economy. They discuss the growing appreciation for vocational training, the need for mentorship and knowledge sharing, and the opportunities afforded by both.

Topics discussed:

00:01:57 Chambers differ in funding, influence, and expertise.
00:06:04 Chambers find members' needs and develop programs.
00:09:40 Regional economist forecasts economic trends for the community.
00:15:25 NC tech paths, community college training + EV mechanic demand/opportunity, AI for job creation, company making sales devices for grocery stores.
00:19:50 Value of efficient and effective education for skilled labor.
00:23:55 The Pandemic forces businesses to value employees.
00:27:04 Skilled trades need structure, education, and opportunities.
00:33:10 Passion-driven teaching transforms students' lives dramatically
00:38:14 Valuing diversity and sharing industry knowledge.
00:42:04 Celebrate trades, diverse paths, and rewarding commitments.
00:45:14 AI won't replace all jobs; new demand emerges.
00:49:58 Align skills with future demand for success.
00:53:27 Parents are creatures of their time, digital generation, soft skills, career choices, education spectrum, and better ways.
00:56:26 Excitement for new trading series and rare card.