Last week I gave you a pop quiz. I asked: between two affiliate owners, one with 40 clients and one with 400 which was more successful? The truth is, you really can’t tell unless you have additional metrics such as length of engagement, average revenue per member (ARM), and profit. 

The average CrossFit gym is only going to maintain around 150 members at any one time. This means that each client must be paying enough to cover the fixed costs associated with your gym, pay the coaches, and allow the owner to make a profit. If a business does not generate a profit, it is not a successful business! 

In this episode, we talk to Josh Price about what it takes to increase ARM. Once you begin to create a meaningful career with your business, it is time to diversify your revenue streams and to create a less fragile business. These are the beginning steps to increasing your ARM.