Get registered for the ASTA Expo 2025 at the Raleigh Convention Center: https://geni.us/ASTA2025

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Make sure you mention: CTISUMMER to get FREE data migration!

If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out.

Click here to register: https://geni.us/PlanWithThePros

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In this episode, David and Lucas sit down with Russell Richey, research director at Endeavor Business Intelligence. Russell presented a survey at the Ratchet and Wrench Management Conference 2023, showing the public's perception of the automotive industry as a career option. They discuss the results of the survey as well as the move away from relying on outdated structures when attempting to attract new talent into the industry.

Topics discussed:

00:02:00 Quarterback breaks down plays in a concise way.
00:07:09 Pushing for improved collaboration between local schools and colleges.
00:12:47 Workforce development focus, lack of opportunities.
00:20:35 Lucas watches the crane dismantling from heights.
00:21:51 Kids today: coding, mechanics of the present
00:31:54 Python pro writes code that has flexible working.
00:34:17 Understanding clients, meeting their demands, and market adaptation.
00:42:49 Asta shop commits to helping young technicians.
00:47:48 The Association offers programs for member discounts.
00:49:34 Requirement: Training before the podcast, sensitivity, and data for industry understanding.
00:55:20 Get a 4-year degree in Applied Sciences to save money.
01:00:12 Endless cycle of schooling and investment.
01:05:04 Interested technicians drive innovation in automotive.