Get registered for the ASTA Expo 2025 at the Raleigh Convention Center: https://geni.us/ASTA2025

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Make sure you mention: CTISUMMER to get FREE data migration!

If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out.

Click here to register: https://geni.us/PlanWithThePros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, Mike Edge of Tread Partners and the Host of the Gain Traction Podcast join David and Lucas live at ASTE. Mike discusses a career journey that saw him transition from industrial sales to the world of Internet marketing during the rise of Google, sharing his experiences and strategies in curating concise campaigns that deliver high ROI.

Topics discussed:

02:38 Love transforms with a child's primal need.
07:06 Avoid falling into old thoughts and behavior patterns.
11:57 Friend's dad in prison due to past.
17:20 Keeping kids close to God leads to maturity.
24:25 Father: Protector, provider, and old-school gentleman.
28:39 No fighting in the house, boys.
35:07 Prestigious tri-state area, successful client acquisition.
42:10 Consider returning to the automotive industry, which requires due diligence.
47:22 MSOs struggle to allocate a budget effectively for ads.
49:07 Expertise in cost-effective online customer acquisition. Manage resources.
53:25 Leverage expertise and experience to gain advantage.
58:40 Neil considered offering a guarantee for effectiveness.
01:04:02 TV ruled messaging. Now, it's dispersed.