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Episode 14: Nick Shelton, founder of Broadsheet, on what it takes to build an empire; trusting your gut, adhering to cost discipline and believing in yourself
At just 24, Nick Shelton saw a gap in the market for quality recommendations when it came to enjoying the best a city had to offer. Using nothing but initiative he set off to close this gap. Ten years later he has not only succeeded, but created an empire with Broadsheet, a company that incorporates online and print publications, books, restaurants, cafes, collaborations and so much more. In this interview, he discusses how exactly he built Broadsheet, why he has never sought out investment and what he thinks makes for a strong leader.
Topics discussed in this episode:
Introducing Nick Shelton
What is Broadsheet? [5:32]
How did the company's online publication come about at a time when print publication was still the popular choice? [6:50]
Did Nick have a hospitality background? [8:08]
On how the concept of Broadsheet start to develop prior to starting the business [8:46]
On Contacting People Who Could Really Help Their Business [10:53]
On selling the idea of "Broadsheet" [12:20]
Who else is involved in Broadsheet? [14:07]
On the process of deciding what to do [16:28]
On things that haven't gone to plan for Broadsheet [19:09]
On getting energy from other people or from yourself [21:15]
On the people Nick reaches out to. [22:58]
On the books and podcasts Nick recommends [24:40]
On his favorite quotes/mantras [26:05]
On writing his business plans. [27:23]
On Broadsheet's legacy [29:30]
On keeping the public's love and trust for Broadsheet. [30:58]
On his achievement [32:19]
Conclusion [33:20]
Resources mentioned in this episode:
The Ride of a Lifetime: Lessons Learned from 15 Years as CEO [25:47]
Shoe Dog: A Memoir by the Creator of NIKE by Phil Knight [25:37]
For a full transcript of this episode please visit mydailybusinesscoach.com/podcast/14
⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️
Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching.
Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon.
Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now.
Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript.
Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.
Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.
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By Fiona Killackey, My Daily Business
4.7
1313 ratings
At just 24, Nick Shelton saw a gap in the market for quality recommendations when it came to enjoying the best a city had to offer. Using nothing but initiative he set off to close this gap. Ten years later he has not only succeeded, but created an empire with Broadsheet, a company that incorporates online and print publications, books, restaurants, cafes, collaborations and so much more. In this interview, he discusses how exactly he built Broadsheet, why he has never sought out investment and what he thinks makes for a strong leader.
Topics discussed in this episode:
Introducing Nick Shelton
What is Broadsheet? [5:32]
How did the company's online publication come about at a time when print publication was still the popular choice? [6:50]
Did Nick have a hospitality background? [8:08]
On how the concept of Broadsheet start to develop prior to starting the business [8:46]
On Contacting People Who Could Really Help Their Business [10:53]
On selling the idea of "Broadsheet" [12:20]
Who else is involved in Broadsheet? [14:07]
On the process of deciding what to do [16:28]
On things that haven't gone to plan for Broadsheet [19:09]
On getting energy from other people or from yourself [21:15]
On the people Nick reaches out to. [22:58]
On the books and podcasts Nick recommends [24:40]
On his favorite quotes/mantras [26:05]
On writing his business plans. [27:23]
On Broadsheet's legacy [29:30]
On keeping the public's love and trust for Broadsheet. [30:58]
On his achievement [32:19]
Conclusion [33:20]
Resources mentioned in this episode:
The Ride of a Lifetime: Lessons Learned from 15 Years as CEO [25:47]
Shoe Dog: A Memoir by the Creator of NIKE by Phil Knight [25:37]
For a full transcript of this episode please visit mydailybusinesscoach.com/podcast/14
⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️
Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching.
Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon.
Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now.
Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript.
Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.
Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.
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