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Disaster preparation in the vacation rental industry typically focuses on protecting properties and communicating with owners and guests—but what about the people who make your business run? In this eye-opening episode, Hospitality Heroes co-founder April Burns joins hosts Tim Cafferty and Tiffany Edwards to reveal the five critical mistakes property managers make when planning for natural disasters.

Drawing from her firsthand experience during Hurricane Helene's devastating impact on Western North Carolina, April shares powerful stories of communities cut off from help, families separated during evacuations, and the extraordinary impact that proper preparation could have made. "Superman is not coming," she reminds listeners, underscoring that proactive planning is essential for survival and recovery.

From failing to help employees understand their evacuation options to overlooking the importance of digital documentation backups, these common mistakes can prove catastrophic during emergencies. The conversation explores innovative solutions like cross-regional partnerships between property management companies, creating expanded emergency contact networks, and establishing regional supply caches with specialized equipment beyond just water donations.

The discussion extends beyond theory to practical action steps, including how vacation rental managers can immediately improve their disaster readiness using resources available at HospitalityHeroes.org. You'll discover why expanding your emergency planning to include housekeepers, vendors, and community partners isn't just compassionate—it's essential for business continuity.

Whether you manage properties in hurricane zones, wildfire regions, or flood-prone areas, this episode provides crucial insights for protecting your team and business when disaster strikes. Remember: "It's not a matter of if it's going to happen. It's a matter of when."