Changing The Industry Podcast

Episode 144 - From Customer Conflicts to Industry Innovations with Arun Coumar


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In this episode, Lucas Underwood and David Roman welcome Arun Coumar, the mind behind Driven Auto Co in Union City, CA. Their discussion cuts to the heart of auto industry challenges, focusing on the ethical complexities of service pricing and customer service relations.


Coumar shares his transition from finance to auto entrepreneurship, bringing to the fore the delicate dance required to navigate customer expectations and the fallout from service errors. The episode illuminates the pressures on shop owners to balance top-tier service with savvy business management and the pivotal role of transparent communication.


00:00 Started free, built confidence, pursued own business.
07:28 Decisive career shift to automotive industry consulting.
11:04 Creating intake form transformed the shop's operations.
18:03 High quality, but lacking in customer service.
26:41 Free evaluation, up to $250 if needed.
28:03 Transitioned traditional shop, led improvements, became shop coach.
35:02 Struggling with tax code, hope to save time.
42:53 Bought stake, grew business, clashed with partner.
47:35 Beware, a car will break your heart.
54:07 Cylinder heads cleaned, new gaskets, unexpected repair.
59:09 Complex repair, additional costs may arise. Trackable.
01:02:43 Apology for shortage, followed by repair process.
01:05:30 Change perception of cars and service data.
01:10:46 Disagreement with podcast, proud of opinion.

...more
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Changing The Industry PodcastBy David Roman & Lucas Underwood

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