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In this episode, recorded live at ASTE 2023, Mike Cleary and John Firm join David and Lucas to unravel the contentious topic of ASE certification, dissecting its authenticity and efficiency. 

00:00 She never communicated, leading to misunderstandings.
05:30 Regret and introspection following recent loss.
11:27 Raising the minimum wage to address low income.
17:13 Certifications don't guarantee competency in industry.
21:38 Judge Phil Gin is a fair and brilliant man.
26:18 Request to participate in test via Facebook.
34:47 ASE certification lacks consumer influence, affects technician attitude.
42:13 Parent expressing concern over mandatory school mask policy.
42:57 Disagreement over masks and school closures.
48:51 Richard King developed King Ranch from nothing.
59:13 Conferences focus on revenue, lacking member value.
01:05:04 Coaching prioritizes company culture and purpose over KPIs.
01:07:35 Challenging entities to provide discounted member training.