After the loss of an important partnership that took away half of her practice’s patients, FNP Jamie is on the upswing with a revamped business model. While there are factors stacked against her—including a small rural patient population and the loss of multiple employees within recent years—Jamie is learning from past mistakes and setting up a positive future. A collective 22 years in healthcare has cultivated a strong medical toolkit, and it’s time to sharpen her business skills to flourish financially.  

Justin demonstrates best practices for “doing business as” multiple entities, and the most streamlined ways to integrate services (including medical weight loss and IV treatments). He stresses the importance of knowing your audience, and using digital channels in calculated ways to reach niche populations. Listen in for this inspiring story that demonstrates the perseverance of the Elite NP community, and how it’s never too late to become your best self.