Quoc Pham has the work ethic of a World Tour pro cyclist, the design savvy to walk a Parisian runway, and an upbringing that’s extremely unique in the cycling world as a refugee from Vietnam. He launched his eponymous shoe company, Quoc, back in 2009 which has seen many iterations from a dapper commuter, to a fashionable boot, then with the release of the Grand Tourer he ventured into the backpacking and gravel space which has been his launch pad all the way to the feet of Tour de France winner Geraint Thomas.