eCommerce Evolution

Episode 154 - Knowing Your Numbers and Getting Uncomfortable in Order to Grow with John Canetta


Listen Later

How quickly can you find the following key metrics from your business?

Contribution margin. 

Inventory turn ratio.  

Return on inventory (the other ROI).  

If you struggled a bit finding those answers (or if you just want to go to the next level), you need to listen to this episode with John Canetta.  This episode was super fun for me and the content is what separates eComm companies who just get by vs. those who thrive (and end up with big exits).  It’s a must-listen for serious store owners.   

You HAVE to know your numbers.  And your P&L may be lying to you and you don’t even know it.  

  • How his hedgehog concept allows him to consistently hit 80% margins vs. 40-50% like some of his competitors.
  • His piggybank metaphor and how it shapes his decision making
  • Marketing is fun, but operations are where your profits are
  • Understanding your numbers and making it SIMPLE - 
  • How to look at and use Post Aggregate Gross, Contribution Margin, and Return on Inventory to hit his goals
  • John’s 3 keys to business success

...more
View all episodesView all episodes
Download on the App Store

eCommerce EvolutionBy Brett Curry

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

50 ratings


More shows like eCommerce Evolution

View all
Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,446 Listeners

eComFuel by Andrew Youderian | e-Commerce Entrepreneur

eComFuel

311 Listeners

Shopify Masters by Shopify

Shopify Masters

375 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,790 Listeners

The Foundr Podcast with Nathan Chan by Foundr Media

The Foundr Podcast with Nathan Chan

565 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

748 Listeners

Ecommerce Playbook: Numbers, Struggles & Growth by The Ecommerce Playbook

Ecommerce Playbook: Numbers, Struggles & Growth

70 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,254 Listeners

Founders by David Senra

Founders

1,870 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,328 Listeners

My First Million by Hubspot Media

My First Million

2,620 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,048 Listeners

Marketing Made Simple by Powered by StoryBrand

Marketing Made Simple

292 Listeners

OPERATORS by OPERATORS

OPERATORS

45 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

78 Listeners