In this episode, Justin is joined by Misty, an NP who’s seeking guidance on opening a men’s health and weight loss-focused clinic in an already crowded market. Together, they dive into the challenges of starting a business in a saturated area and explore how to stand out while staying true to your vision.

Justin shares practical advice on setting realistic expectations and reminds us that success isn’t always about building a million-dollar empire—it’s about creating a profitable, sustainable business that fits your goals and lifestyle. If you’ve ever dreamed of starting your own clinic or business but felt daunted by the competition, this conversation will leave you inspired and empowered to take the leap with clarity and confidence.