Get registered for the ASTA Expo 2025 at the Raleigh Convention Center: https://geni.us/ASTA2025

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Make sure you mention: CTISUMMER to get FREE data migration!

If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out.

Click here to register: https://geni.us/PlanWithThePros

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In this installment, hosts Lucas Underwood and David Roman welcome David Macholz to the podcast. David Macholz, with his expertise on technical training, delves into the critical need for upskilling technicians amidst a technology-driven industry shift. He highlights educational challenges and advocates for a competency-based approach over traditional test-based certification programs. As the trio discusses the efficacy and marketing of ASE certification, they ponder its genuine value for technicians and consumers alike.

00:00 Pursuing Ph.D. in automotive, started a vehicle tech company.
10:25 Employers screen employees based on credentials and measuring skills.
13:10 ASE certification's value debated by industry members.
17:13 Experience is essential in certification requirements.
23:53 Discussion about professionalization and low technician salaries.
29:53 Community college provides an ideal skills education system.
34:22 Is paying more devaluing safety education?
38:20 My Grandfather's career influenced my early experience.
46:26 Prepare for the future of electric vehicles.
50:11 UK's approach to education-industry collaboration questioned.
54:22 Professionalism and competency are crucial despite reluctance towards regulation.
01:01:53 Need to advocate for self and career progression.
01:09:02 Instructors claim pressure to steer students to dealerships.
01:12:37 Dealers are concerned about competition, technician, and equality.
01:16:09 Evaluate business, adapt, or quit when necessary.