Get registered for the ASTA Expo 2025 at the Raleigh Convention Center: https://geni.us/ASTA2025

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Make sure you mention: CTISUMMER to get FREE data migration!

If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out.

Click here to register: https://geni.us/PlanWithThePros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, Lucas and David sit down with Azael "Oz" Sepulveda of Oz Mechanics, a diagnostician, business owner, and successful YouTube star, to tackle the hurdles of business ownership. Oz delves into his journey of obtaining a shop and the complexities he faced with zoning laws and parking regulations, seeking guidance from Tony Robbins' principles along the way. David reflects on the vital yet undervalued skill of setting appropriate charges for specialty shop services, emphasizing the consumer's perception of cost versus value. Furthermore, Oz shares his YouTube channel's inception, inspired by influencers like Scanner Danner, and the importance of producing content that resonates with the audience.

00:00 A Long-time friend's hug made the wife uncomfortable.
08:48 Nickname "Ozzy" started unexpectedly and stuck.
14:17 Customer brings car to shop after unsuccessful repair.
17:28 Content creators struggle to transition from comedy.
24:28 Trouble communicating but still managed to help.
28:19 Networking events help realize the industry's vast opportunities.
31:55 Simplified car troubleshooting process leads to success.
40:17 Technicians seek complex work, but the market is limited.
47:04 Monique points out the embarrassing shadow on the cutout.
49:37 Consumer motivation determines car repair feasibility.
53:00 This Fascinating video is about Indian entrepreneurs returning home.
58:31 Pursue a comic art career through education and practice.
01:04:09 Visiting the American Revolution site and Boston exhibit.
01:13:42 Man remembered father's lively presence at the shop.
01:16:58 Treating location as a savings account, building equity.