Two-Brain Radio Episode 163: Two-Brain Media With Mike Warkentin

On this episode, we are joined by Mike Warkentin. Mike is the owner of CrossFit 204 in Winnipeg, Manitoba, and the new co-owner of Two-Brain Media. Mike has been involved in sports for his entire life. After eight years in the media industry, he was able to make his hobby into a career by becoming the managing editor of the CrossFit Journal. When he left the Journal, Mike founded Two-Brain Media with Chris Cooper.

Be on the lookout for Chris' new book coming out on May 7: "Founder, Farmer, Tinker, Thief"!

Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!

Links:

https://twobrainmedia.com/

https://www.crossfit204.com/

https://www.youtube.com/watch?v=owZdkAL2a6c

Timeline:

4:06 – Introduction to Two-Brain Media and Mike Warkentin

7:49 – Mike’s experience working at the CrossFit Journal

11:15 – Opening a gym while still working for the CrossFit Journal

18:20 – The launch of Two-Brain Media

27:18 – The ways that Two-Brain Media will be helping gym owners in the future

32:20 – The different types of content and avenues that Two-Brain Media can offer

36:11 – Creating relatable content for your target audience

40:06 – Contacting Mike to book a consultation call