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In this episode, Lucas and David welcome Gilbert Khoshaba from Chicago, who shares his journey in the automotive industry and his aspirations for business expansion. Gilbert talks about his strategy to involve his children in his business early, reflecting on his own experiences of hard work and its value. The hosts and Gilbert also discuss the importance of using direct mailers for customer acquisition, discussing strategies for enhancing their effectiveness.

00:00 Bilingual speaker discusses Arabic and Aramaic languages.
09:08 Repairing pads and shoes saves money.
11:19 Transitioned career, attended UTI, pursued dealership employment.
18:42 Misconception about luxury items, differing opinions.
23:59 Supporting my kids' interests and experiences abroad.
28:55 He owns a successful valet parking company.
33:17 Property taxes increased, causing legal and financial struggles.
41:34 Middle Eastern cuisine with a variety of dishes.
46:55 Coworkers loved pizza, but I didn't.
52:32 Customer reliance on brands is unnecessary; personalization matters.
56:42 Aaron is Chevy's best parts guy. Exceptional!
59:04 Diagram awesome, but list causes account woes.
01:07:29 Budget for professional high-quality commercial photography.
01:10:29 Leverage customer list for targeted marketing.
01:19:18 Seek guidance, learn, and take initiative.
01:23:10 Kim and Brian market uniquely and effectively.
01:26:10 Find a specialized group for European auto repair.
01:34:05 Evaluate, strategize, and target a new marketing approach.
01:37:34 Google accuses the shop of incentivizing fake reviews.