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Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE
Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026
Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability
Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros
Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.
Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.
Simplify payments. Streamline operations. Check out 360payments.com today!
In this episode, Dominick Marquez joins hosts David and Lucas to discuss the inner workings of dealership training in the automotive industry. They express frustration with the lack of effective communication at dealerships, highlighting the disconnect between customer expectations and service delivery. Marquez emphasizes the value of independent shops in fostering genuine customer relationships, contrasting them with dealership practices.
00:00 Promised tech education turned out to be a scam.
05:41 Transition from a job in the machine shop to automotive passion.
12:06 Promoted to shop foreman, learned business management.
17:38 Peter Orlando solves Ford's trouble codes mix-up.
21:33 Car communication issue solved by unplugging connector.
29:15 Technician demands hourly pay for high voltage repairs.
33:20 Module replacement makes consumer repairs more accessible.
40:48 Consumer ignorance about vehicle maintenance and repairs.
46:00 Consumers were surprised by standard car battery maintenance.
51:59 Mechanics and technicians have distinct roles.
58:03 Understanding technician vs. mechanic, the importance of training.
01:01:46 Manufacturers may unintentionally train future competition.
01:09:27 Discussion about dealership service and exclusivity.
01:10:34 Dealerships lose customers due to poor communication.
By David Roman & Lucas Underwood4.7
7878 ratings
Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE
Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026
Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability
Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros
Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.
Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.
Simplify payments. Streamline operations. Check out 360payments.com today!
In this episode, Dominick Marquez joins hosts David and Lucas to discuss the inner workings of dealership training in the automotive industry. They express frustration with the lack of effective communication at dealerships, highlighting the disconnect between customer expectations and service delivery. Marquez emphasizes the value of independent shops in fostering genuine customer relationships, contrasting them with dealership practices.
00:00 Promised tech education turned out to be a scam.
05:41 Transition from a job in the machine shop to automotive passion.
12:06 Promoted to shop foreman, learned business management.
17:38 Peter Orlando solves Ford's trouble codes mix-up.
21:33 Car communication issue solved by unplugging connector.
29:15 Technician demands hourly pay for high voltage repairs.
33:20 Module replacement makes consumer repairs more accessible.
40:48 Consumer ignorance about vehicle maintenance and repairs.
46:00 Consumers were surprised by standard car battery maintenance.
51:59 Mechanics and technicians have distinct roles.
58:03 Understanding technician vs. mechanic, the importance of training.
01:01:46 Manufacturers may unintentionally train future competition.
01:09:27 Discussion about dealership service and exclusivity.
01:10:34 Dealerships lose customers due to poor communication.

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