Nearly every day we have eCommerce companies reaching out to us wanting to know how to grow their eCommerce brands using YouTube ads.  YouTube ads are both exciting and mysterious to most store owners.  

In this episode, I’m bringing you insights from some of the best and brightest minds at OMG Commerce. This is the audio recording from a recent YouTube ads expert panel that I moderated.  This was a really fun panel for me because it was made up entirely of my team.  I brought in 6 of our top YouTube ad specialists from team OMG to answer your burning YouTube questions.  I think you’ll really learn a lot and enjoy this format.  Here’s a look at the questions we dive into:

• What are the best YouTube audiences to launch with and what are the best audiences to SCALE with?
• How are YouTube ads different from Facebook and IG ads and different from ads on other platforms?
• How long does it take to start reaching your CPA or CAC goals?
• What kind of scale is possible with YouTube ads
• When things go wrong on YouTube - what’s usually the cause? 
• How important is production value to the success of your campaigns
• What new YouTube features are you most excited about?