Episode 171: Free Trials (and Tribulations) with Kyle Racki 

Today we are joined by Kyle Racki of Proposify, based in Halifax, Nova Scotia, Canada. Proposify is a company that helps thousands of companies improve their sales workflow and win new customers. Kyle has recently written a book, “Free Trials (and Tribulations),” and today we dive into his new book and learn more about Kyle’s experiences as an entrepreneur. 

Kyle is a really amazing guy who not only runs Proposify but is also an angel investor, speaker, and host of his own podcast. In the early 2000's he went from running a small digital agency to building his own software platform which eventually turned into Proposify.

Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both you and your coaches. Click here to register and sign up now!

Links:

https://www.kyleracki.com/book

https://www.proposify.com/

Contact:

https://www.kyleracki.com/

https://www.facebook.com/kylesracki/

https://www.instagram.com/kracki83/

https://www.youtube.com/channel/UCj8Ote2En8j7RUYbaTcFayw

https://medium.com/@kyleracki 

Timeline:

1:05 – Introduction to Kyle Racki.

4:01 – Taking the leap from an agency to entrepreneur.

8:01 – Jumping off the cliff and going for it while starting a business.

9:51 – How to shoulder risk effectively and stay calm in stressful situations.

11:21 – Kyle’s upbringing as a Jehova Witness.

15:26 – How Kyle’s experience as a Jehovah's Witness shaped who he is.

17:20 – The process of raising money for a start-up business.

20:13 – The importance of connections when a growing business like Proposify.

23:10 – How to fire a client when it is a friend.

25:26 – Focusing narrow and deep with a service-based business.

28:23 – How to deal with competition through increased focus.

31:29 – Identifying your top clients and serving them better.