Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

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In this episode, Lucas and David are joined by Dan Thieken, the owner of Kreager Tire and Service in Millersport, Ohio. Dan shares his insights on transitioning from a tire-centric to a service-heavy business model and highlights the significance of genuine product recommendations. They discuss the complexities of sales tax compliance and shop owners' challenges, emphasizing the importance of understanding state-specific regulations.

00:00 Man boasts about raunchy jokes amid women's safety.
07:34 Expanding tire program to boost shop revenue.
11:42 Reduced margins, targeted marketing, and streamlined promotions.
18:40 Tire dealer and distributor registration requirements.
22:35 High elevation, snow-capped mountains, stunning scenery.
28:13 Use cardboard to fill a raised garden bed.
34:14 Debate on potential business liability and tax.
39:47 Car dealers exploit tax exemption loopholes.
46:39 Debt collection impact: zero revenue, makes no sense.
49:16 Unpredictable medical bills cause frustration and confusion.
53:22 Extreme illness in the middle of the night.
59:58 Shop Marketing Pros is the best company.
01:03:36 Excited about freedom from the phone for directions.