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In this episode, Lucas and David are joined by Josiah Martin, the owner of Limitless Auto Center in Oley, Pennsylvania. Josiah discusses his realization that opening a second location was premature due to inefficiencies at his first shop. David emphasizes the importance of understanding and managing financial numbers to ensure profitability. The conversation also covers the emotional strain of balancing business commitments with family life and how financial planning relieves some of this pressure.

00:00 Struggle with socializing causes strife in marriage.
08:46 Started as tech, then became service advisor.
13:46 Planning expansion: separate or same business name?
16:40 Industry guys question comments without data.
24:42 Don't wait for someday, make changes now.
27:31 Regret over missing childhood moments with daughter.
35:23 Focus on adding value, not unnecessary extras.
39:24 Limited perspective on shop performance and competition.
46:06 Navigating challenges with strategic media manipulation.
51:03 Customers returning despite mailing list mistakes, 2019.
56:36 Avoid old models; certain makes, 2001 or newer.
01:01:24 Consider parts availability before buying a car.
01:08:46 Plan to profit by showing b hole.
01:09:22 Media appearances for my story, internet past.