Get registered for the ASTA Expo 2025 at the Raleigh Convention Center: https://geni.us/ASTA2025

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Make sure you mention: CTISUMMER to get FREE data migration!

If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out.

Click here to register: https://geni.us/PlanWithThePros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, Lucas and David are joined by William Fairbanks, Vice President of Sales for Shop Controller at the Sunrise Automotive Training & Expo (https://www.trainingexpoaz.com/). William discusses how buying an existing shop provides a strong foundation for business transformation. Lucas and David share their thoughts on the industry's resistance to change and the crucial role of modern technology. They also discuss the balance between honesty and oversharing with customers, emphasizing the importance of reputation over profit.

00:00 Requesting pragmatic argument for purchasing vacuum equipment.
03:32 AC technician uses customized equipment for inspections.
08:25 AC vacuuming procedure sparks discussion and offense.
11:17 CEO meets mechanic, joins tech startup journey.
13:36 Leveraging existing customer base for valuable feedback.
17:38 Transition to technology is essential for success.
21:51 Contractors submit low estimates, request multiple supplements.
23:26 Confusion and frustration over changing medical bills.
28:07 Uncertain negotiations over warranty, parts, and price.
30:34 Limited payment, legal protection, defective vehicles from Carvana.
33:18 Carmax assumes, doesn't actually vet cars.
37:29 Advertising became deceptive, difficult to challenge.
39:28 Cover-up of dangerous chemical leads to guilt.
44:42 Technician inspector needs replacement, creating false details.
47:16 Repeat truth, make them feel good - warranty.
48:59 Folks make unethical decisions due to influence.
52:29 Car change leads to pricing dispute.
57:35 Conflict between abrasive, loud, aggressive social media personalities.
58:34 Woman upset over unauthorized recording, threats follow.