In this episode of the Email Sound Booth Podcast, Liz Wilcox dives into one of the most challenging aspects of email marketing: list building. Liz shares her top three strategies for growing an email list—guest speaking, hosting online events, and utilizing newsletter referral programs. She also discusses the potential pitfalls of using bundles for list growth and why they may not be suitable for everyone. Listeners will learn practical tips on seamlessly integrating freebies into guest speaking opportunities, the advantages of hosting events, and how referral programs can elevate their list-building efforts. Liz provides insights based on her personal experiences and research, making this episode a valuable resource for email marketers looking to expand their audience effectively.

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