Scott chats with Trajan Bayly, CEO of Gray Falkon, as he highlights the importance of understanding one's market when it comes to brand awareness. He stresses using Amazon analytics to evaluate product performance; segment data to track customer behavior; and understand why people buy certain products and use feedback to shape related campaigns.

Through this method, Trajan believes a brand can accurately assess its current market position and use that knowledge to build a successful online presence while staying relevant amongst competitors.

Episode Notes:

1:10 - Trajan Bayly Introduction

1:40 - MAP (Minimum Advertised Price)

3:05 - Trajan’s Background Working With Amazon Brands

4:15 - Arbitrage Happens All the Time

6:35 - How Gray Falkon Helps Brands Understand Their Market

9:25 - The Good and Shady Sellers

10:30 - Money Laundering on Amazon

12:45 - How to Approach Intellectual Property

14:15 - Cleaning Up Bad Listings

15:05 - What’s the Future of Amazon Sellers and Brands?

16:50 - Using IP in a Good Way

17:55 - Identifying Brand-friendly Sellers

20:10 - Amazon Selling 10 Years From Now

25:35 - Gray Falcon’s Focus

Website: https://grayfalkon.com/

LinkedIn: https://www.linkedin.com/in/trajanbaylyceo/

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